Wolford partners with Emakina for its digital transformation

Wolford, market leader in luxury leg- and body wear, was looking for a strong international partner to guide their digital transformation. After a strategic and creative pitch Wolford AG has opted for full service digital agency Emakina, who finished first out of four competing agencies.

Wolford is on the verge of undergoing a complete digital transformation. In Emakina, Wolford  found a partner that brings together quality, innovation, creativity and technology. Emakina will build a new B2B and B2C e-commerce platform including a new digital in-store communication for Wolford.

'Wolford was impressed by the strategy and creative direction of the pitch proposal', says Ashish Sensarma, CEO of Wolford: 'Wolford is a leading global brand in the luxury legwear segment. In order to stay ahead we’re always focussed on top quality and continuous innovation. In Emakina we found a partner that lives by the same values and will help us in our digital transformation.'

'Emakina is very pleased to have Wolford as a client', says Geert Rietbergen, Managing Director of Emakina NL: 'Wolford is a stunning, innovative, world class brand. Not only does it provide creative opportunities, it is also a solid partner for digital development and innovation. With this new customer we show that also internationally we belong to the top digital agencies.'

About Wolford
Wolford is a premium fashion brand that operates in the upper segment of legwear, lingerie, ready-to-wear and body wear. Wolford has 269 stores in over 60 countries and has increasing online sales by 66% in the first three quarters of 2015/16. The company is known for innovative products like the seamless “Pure 50 Tights”, but also for its collaborations with renowned designers like Karl Lagerfeld and Vivienne Westwood.

About Emakina.NL

Emakina Netherlands (Emakina.NL) is part of Emakina Group and operates as a full-service agency.
Thanks to its focus on creativity, technology and business expertise, the group is ranked in the top 3 of independent European full-service digital agencies.
700 enthusiastic experts in The Netherlands, Belgium, France, Scandinavia, Switzerland, Austria and Turkey design, execute and evaluate cutting-edge user experiences.
In team with international partners, they deliver local and global services in communication, web building, applications and commerce. They guide companies and institutions through their digital transformation, creating increased customer engagement, new opportunities and business lines, and helping them to simply work better.
Emakina reported annual sales of 70,3m euro in 2015 and is listed on Alternext of Euronext Brussels (ALEMK - ISIN: BE 0003843605).
www.emakina.nl www.emakina.com

Danzigerkade 4
1013 AP Amsterdam
The Netherlands