Besides these two wins, Emakina was also one of six nominees of the best business cases, with its Audi dealership event case. In previous years it already proved its valour in the Selligent Awards, with nominated cases such as Samsung World, Audi A3, and the Beru Original contest, that took home a special award in last year’s competition.
My Way E-blackmail, innovative email and bannering
The project for My Way was named ‘Campaign of the Year’, and also won honours as ‘Best Creative’ case. My Way, a leading second hand car network, reached Belgian students and their parents in an original way, by leveraging the concept of a friendly (E-)blackmail. Emakina combined Selligent tools with Google DoubleClick in a way never done before. It adapted the DoubleClick parameters to push highly personalised retargeting banners with fun ‘threats’ to the parents’ computers. This generated a lively market debate and massive attention for the brand.
The Audi dealership nights: 65 celebrations, with one engine
Emakina was also nominated for the Public Award for its Audi dealership nights campaign. Emakina's market activation for Audi employed Selligent's intelligent engine for a flawless coordination of 65 simultaneous “dealership nights" events. Selligent managed a complex invitation flow and event management process uniting a variety of databases and information across dealerships.
Emakina’s used Selligent to its limits, as intelligent engine for flawless coordination of a complex invitation flow and event management, uniting databases and information for 65 simultaneous dealership nights.
Manu De Ros, Selligent’s Director Corporate Marketing Operations said:
‘The Selligent Awards once more showcased an impressive series of top quality cases in data management, campaign orchestration, and audience analytics. It makes us proud to see how well agencies and clients use Selligent to create first-class integrated customer-centric experiences. Congratulations to Emakina, on its achievements as agency partner, and its success at the 2016 Selligent Awards!“
My Way’s “blackEmailing” campaign